I Am Juicy Couture comes out in summer 2015 as the new pillar of Juicy Couture perfume collection. It targets the generation called “millennials”, designed for independent, unapologetic and rebellious girls.
The face of the new Juicy Couture fragrance is Namibian Victoria’s Secret Angel Behati Prinsloo (and husband to Maroon 5 Frontman Adam Levine)
The floral – fruity composition starts with juicy accords of raspberry, pomelo and passion fruit. The heart is a floral bouquet of gardenia, heliotrope, sweet pea and rose de mal. The base consists of soft musk, warm woods and amber.
The bottle is designed by Paul McLaughlin. The commercial is shot by Solve Sundsbo featuring model Behati Prinsloo. The fragrance is available as 30, 50 and 100 ml Eau de Parfum, with 10 ml rollerball edition and shimmering body lotion.
I can’t wait for this fragrance to be released in SA